The e-CRM Service
Online Customer Relationship Management For Merchants
Are you looking for a better way to manage your customers as well as retain
them? Can't afford a state-of-the-art, overpriced database system? Don't have
the internal resources to maintain records of your customers spending behavior
and frequency day in and day out? Want to share and gain new customers using a
cost-efficient marketing communication system?
Club2020's e-CRM
(Customer Relationship Management) Service can help you overcome all these
difficulties. We have developed an up-to-date software that allows you to keep
an eye on your customers without all the hassle.
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By signing up with Club2020's
e-Loyalty Programme, we will manage your customers using a real-time reward
redemption system that encompasses the use of Internet and mobile
infrastructures.
Your customers' data and genealogy is stored in the systems
and you are free to slice and dice this data anytime and anywhere. You will be
able to see when your customers spend at your outlets or at any other affiliated
Club2020 merchants,
globally.
You'll also get to track e-POINTS data such as when a member's e-POINTS has been
activated, how much has been redeemed and check your residual income
statement-reports.
We have also customized our e-CRM to enable you to follow up on your customers.
Advance features, which involve SMS, online and offline methods, mailing lists
and tele-marketing lists will allow you to immediately communicate new
promotions and offers to your existing and potential customers, rather than
using the traditional method of advertising through newspapers or media
publications.
For a very low cost, you'll be able to communicate your products and services to
other members stored in our vast database, with their consent, of course.
All these and much more can be achieved when you use Club2020's
e-CRM programme, because it's about knowing and managing your customers.
And... that's not all! Club2020
will be introducing its
Business
Intelligence (Intelligent Digital Scorecard) for its e-CRM.
Customer Loyalty Programme
Research has shown that the cost of acquiring customers is 5 to 10 times more
than the cost of retaining existing customers. Still, many marketers continue to
ignore their existing customer base and try to increase market share by
attracting new customers. They fail to realize loyalty is an important if not
critical element of Customer Relationship Management (CRM).
By having a well-developed loyalty programme, you'll get to retain your
customers, and more importantly help your business become more profitable.
A loyalty programme can help increase your profits by reducing acquisition
costs, high customer referral rates and lower operating costs.
A loyalty programme also allows you to understand your existing customer base
better. You will be able to understand their shopping behavior and frequency as
well as know how much each customer spends on your products or services.
A customer may be satisfied with your company, but he may not remain loyal. As
long as there are competitors in your product or service category, you can never
be assured that your customer is 100% loyal. The only way to retain him is by
offering him a well-designed loyalty programme that will answer his queries,
inform him of new promotions, provide him with updates and most of all, rewards
him whenever he chooses to shop with you. Only then will you be able to give
your customers high satisfaction, and they in turn, give you loyalty.
So, why spend tens of thousands of $ for
a Loyalty and CRM Programme when you can have it NOW and for only a fraction of the cost?
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